Does Gwyneth Paltrow's GOOP stationary come with her own family photos on it?
Here's another fun tidbit for Vanity Fair's forthcoming expose on Gwyneth Paltrow: This week, she announced a collaboration between her website, GOOP, and Paperless Post. All of the cards are described with the Gwyn-tastic degree of high falutin'-ness that we've come to expect from GOOP copy. Case in point: Paperless Post's Tumblr explains that the cards' designs were "inspired by classic tropes of luxe interior decor -- ornate bone china, gilded butterflies, fine chinoiserie wallpaper—as well as contemporary minimalists like Ellsworth Kelly … To tap into goop's sophisticated style, [our illustrators] researched traditional Chinese paintings, John James Audubon's ornithological studies, mosaic tile work, architectural details from ornate plaster ceilings, and Cy Twombly's meandering lines."
Topping it all off, however, the holiday collection cards -- and we hope this is simply a web design oversight -- appear to come with days of yore photos of Gwyneth's family. Because who better to represent your family in a holiday greeting than Blythe Danner and an ‘80s-era GOOP?