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Candidate #2: Lindsay Lohan, the Self-Spoofer
Lohan has undergone extreme media scrutiny for her diminishing weight, declining career, deteriorating bank account, and of course her destructive relationship with Sam Ronson. So when news came that the couple split, Lohan didn't do the expected by going into hiding or a week-long bender. OK, so maybe she did a little of each, but then she put her nose to the grindstone -- or hired writers and producers who did, at least.
Through Funny or Die, she posted a rather hilarious eHarmony profile spoof, in a refreshingly spot-on self-referential parody. The video has over 3.3 million hits, and earned Lohan some cred that has counteracted maybe, like, one blackout night at the Chateau Marmont.