By Marisa Laudadio
7:00am PDT, Apr 2, 2024
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It's the Pop-Tarts origin story we didn't know we needed.
The upcoming movie "Unfrosted" — a comedy flick co-written and directed by Jerry Seinfeld, who also stars — is loosely based on the true story of the competition between Kellogg's and Post to create a breakfast pastry in the 1960s.
A trailer dropped at the end of March, and it's chock-full of wackiness as well as a killer cast loaded with A-list comedy stars including not only Seinfeld but also Melissa McCarthy, Jim Gaffigan, Amy Schumer, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Maria Bakalova, Max Greenfield, Bill Burr, Dan Levy, Christian Slater and Hugh Grant.
Netflix's logline for the new movie — which debuts on the streamer on May 3 — reads like this: "Michigan, 1963. Kellogg's and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A tale of ambition, betrayal, sugar, and menacing milkmen, 'Unfrosted' stars writer-director Jerry Seinfeld."
Join us for a first-look at images from the period comedy, starting with this hilarious shot…
Hugh Grant plays Thurl Ravenscroft, the voice of Frosted Flakes cereal mascot Tony the Tiger, in the 2024 Netflix comedy film "Unfrosted."
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Jerry Seinfeld plays Bob Cabana, Adrian Martinez plays Tom Carvel, Jack McBrayer plays Steve Schwinn, Thomas Lennon plays Harold Von Braunhut, Bobby Moynihan plays Chef Boyardee and James Marsden plays Jack LaLanne in the 2024 Netflix comedy film "Unfrosted."
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Drew Tarver plays Pop, Mikey Day plays Crackle and Kyle Mooney plays Snap — the Rice Krispies cereal characters — and Andy Daly plays Isaiah Lamb, the Quaker Oats man, in the 2024 Netflix comedy film "Unfrosted."
MORE: A first look at season 3 of "Bridgerton"
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Amy Schumer plays Marjorie Post and Max Greenfield plays Rick Ludwin in the 2024 Netflix comedy film "Unfrosted."
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Hugh Grant plays Thurl Ravenscroft, the voice of Frosted Flakes cereal mascot Tony the Tiger, in the 2024 Netflix comedy film "Unfrosted."
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Christian Slater plays Mike Diamond and Jerry Seinfeld plays Bob Cabana in the 2024 Netflix comedy film "Unfrosted."
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Jim Gaffigan plays Edsel Kellogg III, Jerry Seinfeld plays Bob Cabana, Fred Armisen plays Mike Puntz and Melissa McCarthy plays Donna Stankowski in the 2024 Netflix comedy film "Unfrosted."
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Jerry Seinfeld, who also directed the movie, plays Bob Cabana, Cedric the Entertainer plays Stu Smiley and Jim Gaffigan plays Edsel Kellogg III in the 2024 Netflix comedy film "Unfrosted."
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Melissa McCarthy plays Donna Stankowski, Jerry Seinfeld plays Bob Cabana and Jim Gaffigan plays Edsel Kellogg III in the 2024 Netflix comedy film "Unfrosted."
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Max Greenfield plays Rick Ludwin and Amy Schumer plays Marjorie Post in the 2024 Netflix comedy film "Unfrosted."
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Amy Schumer plays Marjorie Post, Max Greenfield plays Rick Ludwin, Melissa McCarthy plays Donna Stankowski, Jerry Seinfeld plays Bob Cabana, Jim Gaffigan plays Edsel Kellogg III, Andy Daly plays Isaiah Lamb, Ken Narasaki plays Ralston Purina and Michael Joseph Pierce plays General Mills in the 2024 Netflix comedy film "Unfrosted."
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Producer Spike Feresten, director Jerry Seinfeld, producer Beau Bauman and script supervisor Kerry Lyn McKissick are seen on the set of the 2024 Netflix comedy film "Unfrosted."
