By Molly Claire Goddard
7:53am PST, Feb 16, 2026
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In a post uploaded to As Ever's
Instagram, Meghan Markle's company shared two red-themed photos with numerous products laid out. "Which one are you: Strawberry or Raspberry? Place your order today to receive by Valentine's Day," the caption read.
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Social media users weren't impressed by the collections. "This isn't a lifestyle brand; it's a mood board panic spiral. She's [Meghan Markle] selling a vibe she found at 2 a.m. on Pinterest. If the product were strong, she wouldn't need the props doing all the work. When the jam won't sell, distract them with leather gloves and vibes. Pathetic!" one person wrote on X via
Daily Express.
"A completely gaudy display of thrift store ru****h. S****y lighting. S****y props. Is that a nail clipper by the chocolate bar? WT* am I looking at? She uses her connection to royalty to try to push her merch, but it simply looks like a trailer park attempt to look classy," a second added.
"This is so strange. I'm a retired chief marketing officer of a billion-dollar company and I'm just scratching my head wondering WT* is the message here?" a third added.
"This is really pathetic," a fourth chimed in.
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Luckily, others liked Meghan Markle's celebration of the annual day of love. "All of this looks amazing!" one wrote on Instagram.
"Totally lovely," a second person added.
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As Ever was also slammed for its lack of Valentine's Day items after announcing a restock of jam for the holiday. "Are you joking? She puts zero effort into this. It's getting ridiculous now," one person wrote on X.
"Meghan Markle wants you to know THIS is her Valentine's Day collection. Nothing else. This is her at her best. She had a year to curate a Valentine collection, and this was what she came up with this?" a second added.
"So lame. Trying to get rid of all that extra inventory," a third said.
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Since launching As Ever, Meghan Markle has faced her fair share of hurdles. "You learn not to do it again. If it all goes swimmingly, you don't learn from it. If you don't learn anything, you're not going to grow," she told
Harper's Bazaar.
