By Marisa Laudadio
10:44am PDT, Oct 11, 2023
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Marston Hefner is following in his parents' footsteps: He's getting into their previous line of work in a modern new way.
His father, late Playboy founder Hugh Hefner, made a fortune off people posing without any clothes on. And Marston's mother, Playmate of the Year 1989 Kimberley Conrad — Hef's second wife — found fame posing in the buff herself.
Marston is now doing both: He's earning hundreds of thousands of dollars sharing photos and videos of himself on OnlyFans, the subscription-based social media platform primarily used by sex workers.
Keep reading for all the details on the newly married father-of-one's reasons for joining the platform, what his wife thinks, what he's spending his earnings on and more…
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Why he joined OnlyFans
Marston Hefner initially joined OnlyFans as a way to fund his collectibles hobby: He loves Pokemon cards, Beanie Babies, Legos, action figures, Funko Pop figures, toys, comic books and more.
"It is a long-term avenue for further financial security," he told Page Six in June 2023.
Keep reading to find out what his wife thinks…
MORE: Hugh Hefner's widow reveals secrets about the late Playboy founder
How his wife feels about his OnlyFans work
Marston Hefner, 33, told Page Six in a June 2023 interview that his wife, environmental project manager Anna Lambropoulos, 34, was "not crazy" about him working on OnlyFans and would prefer he didn't do it.
"But what's more important to her is me pursuing my dreams or my interests, taking risks," he said.
Anna has since told Page Six that her opinion has evolved and she's "a little bit more comfortable with it" now because she's "learned more about it and how it's going for him and how positive his fans are toward him on the platform," she said in September.
Page Six further reported that Anna supports her openly bisexual husband for "normalizing nudity" encouraging acceptance for "all different kinds of sexuality and orientations."
"Marston's also a really tall, thin guy. He's got his own unique body type, and he's comfortable showing it. I think those are all really great messages that Marston is promoting through doing OnlyFans," she said.
"We might have different perspectives on things, but we'll always kind of respect each other's perspectives," she added.
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What he spends his OnlyFans earnings on
Marston Hefner's wife, Anna Lambropoulos, 34 – an environmental project manager he married in 2022 – was not happy when he told her he was spending $100,000 of his OnlyFans income on two Pokemon cards and a comic book.
"I'm like, 'You're lighting money on fire,'" she told Page Six in September 2023. "It kind of made me die inside. It's just so much money! I think it's a volatile investment. I think it's frivolous to spend money that way."
She was "very against" the idea when Marston (seen here in 2011) initially told her about his plans because she felt the money would be better spent going toward "buying a new house or renovations" or items for their current home. "So that's where I kind of get a little bit, you know, resentful," she said.
However, Marston convinced her to support his investment after he did some research and decided that three big purchases — a $40,000 "Disco" Holo Shadowless Charizard Pokemon card, a $10,000 CGC 2 "Disco" Holo Shadowless Blastoise Pokemon card and a $50,000 CGC 5.0 "Amazing Fantasy 15 Spider-Man" comic book — could likely be sold later for even more money.
A double standard
Marston Hefner says he's faced a "double standard in my family" since joining OnlyFans.
"You can be the CEO of the people getting naked. But don't be the person getting naked," he explained to The Messenger in August 2023.
"It's f****** bulls***. That upsets me," he said, "because I don't think that's right, the stigma of sex workers. You can pay sex workers but you can't f****** be one?"
Marston — who's seen here in 1998 with his later father, Hugh Hefner, mother Kimberley Conrad and younger brother Cooper Hefner (bottom left) — did not say which family members feel that way.
Facing criticism
Marston Hefner said he's found overwhelming support on the OnlyFans platform.
In August 2023, he spoke to The Messenger, explaining, "I'm not crazy about Instagram, but on OnlyFans, people are really friendly. They say they find me attractive, which is nice. They find my interests, my genuineness interesting. It's just a positive experience. And it sounds like it's not just my experience."
It's really only outside of the subscription site that people have been critical.
That, Marston told Page Six, has intensified since he and his wife welcomed their first child, son Forrest Glenn Hefner, in July 2023.
"People get upset that I'm a sex worker and a dad, which is like, I guess porn stars and people who pose nude can't be parents?" he mused. "So [parents] can watch sex workers and masturbate to them, but you're not allowed to be one and be a parent? It doesn't make sense."
