By Molly Claire Goddard
8:31am PDT, Oct 30, 2025
_
English chef
Jameson Stocks, who has cooked for
King Charles III, claimed the prices of Meghan Markle's wine collection and other new products are too high. "I think
Queen Elizabeth II would feel that she is exploiting the 'everyday' people and using the royals as a marketing tool to sell jam," he told
Daily Express. "Let's be honest, she'll turn anything into a luxury wellness product if she can make a huge mark on it. From overpriced tea to honey. Next, she'll be selling Californian air in a jar."
_
Meghan Markle's latest As Ever wine collection
features a $35 Marlborough Sauvignon Blanc, as well as a $89 Napa Valley Brut. The Duchess of Sussex also recently launched a honey duo gift set, which includes jars of wildflower and orange blossom honey, priced at $62.
_
According to Jameson Stocks, Meghan Markle "completely misses the mark" when it comes to the brand's value. "Maybe in California, people will pay those prices. They're obviously her target market," he said. "But if it comes down to buying baby food, paying for heating and being able to afford to actually go to work, the vast majority will pass on a £30 ($39) 'everyday' bottle of wine, I am sure. Even if it is Meghan Markle-branded."
_
Jameson Stocks also thinks it's wrong for Meghan Markle to use The Firm and
Prince Harry's relatives for financial gain. "Royal family or not, I don't think any family would appreciate someone coming in and making money off the back of the family name," he said.
_
Royal journalist
Alicia Liberty claimed Meghan Markle seems unsure of who her customer is. "This As Ever collection feels completely disconnected from the people she once claimed to represent, the everyday woman," she
wrote. "It's a line that preaches mindfulness and accessibility. But in reality, it's as out of reach as ever. These are basic home comforts, a candle, a hot drink, a jar of honey, sold at royally ridiculous prices."
