By Molly Claire Goddard
1:13pm PDT, Oct 8, 2025
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Meghan Markle has big plans for As Ever. An unearthed document reveals how the Duchess of Sussex hopes to expand her lifestyle brand in the future.
Keep reading to see what Meghan has planned…MORE:
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Meghan Markle
listed some of the items she'd like to sell through her brand — gardening tools, decorative home items, lanterns, candles, diffusers, stationery, giftware, cookware, pet accessories, pillows, bedding, yoga mats and more — in an application she filed on the United States Patent and Trademark Office's website.
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Royal journalist
Hanisha Sethi thinks Meghan Markle may also dive into fashion. "Meghan Markle has been overtly dropping clues as to how she plans to develop her brand, As Ever. The Duchess of Sussex's latest appearance at the Balenciaga show for Paris Fashion Week suggests something more strategic, that she may be laying the groundwork for her most exciting venture yet, a dedicated fashion line," she
said. "If Meghan did explore fashion or a collaboration, she looks likely to align her signature minimalist aesthetic with her brand values."
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Starting As Ever has been a series of trials and tribulations for
Meghan Markle. "I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that," she
said. "It's a learning curve. There are tons of twists and turns."
