By Molly Claire Goddard
11:53am PST, Jan 23, 2026
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According to
Elle Decor, Meghan Markle's limited-edition $18 leather
bookmark — which reads "Fell asleep here" in her handwriting — sold out in a record-breaking seven minutes on January 13. The achievement ranks among the Duchess of Sussex's fastest-selling As Ever items.
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The bookmark was also offered as a part of As Ever's popular $64 "
A Moment to Unwind" set. The bundle came with sage honey with honeycomb and peppermint tea.
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Despite being plagued with hurdles after first launching As Ever, Meghan Markle's brand did well over the holidays. The
Suits star sold thousands of jars of
jam during their Christmas sale, which offered an extra container with purchases over $70.
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According to PR expert
Renae Smith, if Meghan Markle continues to focus on As Ever, she might find success. "If we were advising her, the first thing we'd say is: stop thinking in moments," Smith told
Daily Express. "You don't need to say yes to everything. Start building a narrative. Create brand rhythm and strategy. Pick a lane and commit to it."
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With small wins under her belt, Meghan Markle can build on what her company is doing well. "To turn the tide in 2026, she needs to lead with clarity, show consistency in her messaging and decide whether this next chapter is about commerce, culture, or personal reinvention — because trying to do all three at once simply isn't working," Renae Smith said.
