By Daniel Fusch

In the world of viral video shorts, what is the opposite of the highlight reel? It might just be Caleb Del Buono and Andrea Mannella's channels on TikTok, Instagram and YouTube. In a world where online media is often shaped by pretense and performativity, Caleb and Andrea are producing videos that turn everyday couplehood into a comedy brand — and a community.

Courtesy of Caleb Del Buono and Andrea Mannella

The Power of Everyday Love and Goofiness

Caleb and Andrea believe that it doesn't take hustle to make viral content; it takes humor and real emotional connection. Their videos tap into an emotional undercurrent rarely found in today's influencer videos — honest, goofy love that doesn't try to be perfect. Reaching out to viewers suffering from doomscrolling and algorithmic overload, the young couple films and shares everyday mishaps, genuine reactions to each other's pranks and shenanigans, and even those odd obsessions that usually only your lover knows about you. In their case, that means Caleb's lifelong and unfailing devotion to pretzels.

Their channel is a "feel-good" feed because it feels real. It feels human. Caleb and Andrea's brand is joy-fueled, and it presents a couple in love in ways that are relatable and that remind viewers that it is okay to just celebrate being in the moment with each other.

Humor is Healing

Often, the "moment" is one of laughter, like when Andrea played the Netflix zombie scare prank on Caleb for the first time, titling the video "I'm surprised he's never seen this before."

Just as love and laughter lift an invisible weight from our shoulders, Caleb and Andrea hope that sharing their couple moments can do the same for their growing audience of 4 million viewers. Comments from viewers reveal that people don't just watch their videos to laugh but to feel seen: "Hey, that's us! That's what we're like, too!" 

"We get messages daily from couples who say our videos make them laugh, relate to them, or even help them with their mental health struggles," Caleb and Andrea share. "We've had so many followers tell us things like, 'I was going through a really tough time, and your videos were the one thing that made me laugh each day.' Hearing that our silly, lighthearted content could lift someone's mood or help with their mental health has been one of the most meaningful parts of this journey." 

It also demonstrates that in an increasingly fast-paced and social online world, humor doesn't have to be biting to be impactful. Caleb and Andrea's video shorts provide a kind of pop-culture therapy, reminding other couples of shared moments of joy and giving them a vocabulary for talking about what they appreciate in each other and in their lives together.

Making a Business of Intimacy

Behind the scenes, transitioning from holding 9-to-5 jobs to operating as full-time creators was more than just a career change for Caleb and Andrea; it was also a profound relationship test. Since launching their channels, they have had to learn on their feet, balancing their brand and their life and drawing clear boundaries between romance and revenue. The process has taught them a lot about communication and conflict, and through it, they have been able to forge both a creative partnership and a stronger relationship.

Part of what has made their venture work – and what has resonated with viewers — is that the Caleb & Andrea channel is focused on personalities, not personas. Andrea's pranks are less about spectacle and more about chemistry; Caleb's reactions are performance art wrapped in snack food. Their everyday couples comedy isn't just about generic "couple goals," it is a gallery of moments in the life of a real couple comprising two unique people, crafted with expert comedic timing and edited with savvy.

Courtesy of Caleb Del Buono and Andrea Mannella

Looking Back, Looking Ahead

"When we started dating, creating together just felt natural," they explain. "We made each other laugh every day, and it only made sense to share that with others. Through our content, we show that it's okay to laugh at yourself and to be silly. Whether you're in a relationship or just need a laugh, our goal is to bring lightness to your feed." Looking ahead, Caleb and Andrea dream of expanding that lightness beyond the video short to offer their own snack brand and engage in longer video storytelling. 

To explore their video shorts yourself, check out Caleb and Andrea on TikTok, Instagram or YouTube.