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Petals, Power Moves and Palm Beach: Bouquet Box Flower Bar Is the It-Girl of Floral Franchises
What happens when red carpet glam collides with hands-on flower power? You get Bouquet Box Flower Bar — the chic, franchise-ready brainchild of Courtney Sixx and Amy Nebens that's quickly becoming the VIP guest at every fashionable event. And its most buzzed-about moment yet? Max Mara's Spring/Summer 2025 showcase at the iconic Colony Hotel in Palm Beach.
Courtesy of Bouquet Box Flower Bar
Hosted by style insiders Kathy Hilton, Nicky Hilton Rothschild and Tessa Hilton, the event fused couture with creativity. Guests sipped cocktails in the hotel's blush-pink solarium before stepping into the BBFB experience: a full-on floral fantasy where attendees became their own bouquet stylists. With a photo-ready setup, blooms as far as the eye could see and that signature Max Mara shine, the Flower Bar didn't just participate — it stole the show.
Outside, long oceanfront tables were draped in BBFB's deconstructed floral runners — peonies from Israel, garden roses from Colombia and ranunculus that looked too pretty to touch. Blue-and-white place settings, hand-calligraphed name cards and coastal breeze made for the kind of moment social feeds live for.
Courtesy of Bouquet Box Flower Bar
But BBFB isn't just a pretty face. It's a business blueprint with bite. Sixx — former Wilhelmenia model, wife of Mötley Crüe's Nikki Sixx, red carpet regular and DIY darling — teamed up with editorial powerhouse Amy Nebens to turn their viral flower-arranging brand Bouquet Box into a plug-and-play franchise built for modern entrepreneurs. Forget brick-and-mortar. With luxe vendor relationships, 24/7 training and customizable event kits, BBFB is all-in-one glam and grit.
The idea took root in 2023 when supermodel Cindy Crawford collaborated with Bouquet Box for a Mother's Day edition. That connection led straight to Best Buddies International. "Cindy connected us to the Best Buddies gala. They needed a wow moment — and we knew exactly what to do," recalls Sixx. The solution? A floral bar where guests made their own arrangements, took them to their tables and walked away with more than flowers. "It wasn't just cute. It was connection, creativity and total joy."
Anthony K. Shriver, Founder of Best Buddies, agreed: "Everyone left with blooms and new friendships. It was a hit," he said.
Courtesy of Bouquet Box Flower Bar
Hit after hit followed. From Bloomingdale's activations to Miss America's crowning moments to high-profile fashion pop-ups, BBFB has proven it can scale beauty — and business.
"People crave tactile, stylish experiences — and they want to walk away with more than a gift bag," says Sixx. "With BBFB, we're handing them the tools to build something stunning — and maybe even a career while they're at it."
In a world where trends bloom and fade fast, BBFB is playing the long game. It's DIY with a designer edge. It's social but strategic. It's proof that passion for flowers mixed with the vision behind Hollywood's leading How2girl can launch a blossoming empire.
And this is only the beginning.
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Tessa Virtue and Morgan Rielly: Canada's Golden Couple Balancing Love and Legacy
Tessa Virtue and Morgan Rielly represent a rare and powerful union in the world of Canadian sports. Both at the pinnacle of their respective careers, their relationship brings together two national icons — one from the poetic grace of figure skating and the other from the adrenaline-fueled battles of NHL hockey.
Instagram/@tessavirtue17
Virtue's Olympic Reign as a Figure Skating Icon
Virtue's figure skating career is nothing short of legendary. She is one of the most decorated Canadian athletes of all time. Alongside her ice dance partner Scott Moir, Virtue captured the imagination of a nation and the respect of the world.
Their gold medal victories at the 2010 Vancouver Winter Olympics and again at the 2018 PyeongChang Games were defining moments in Olympic history. They also earned silver at Sochi 2014 and an additional team gold in 2018, bringing her total Olympic medal count to five — three golds and two silvers. Her command of the ice was matched only by her charisma, setting new standards for artistry and athleticism in the sport.
Rielly's Role With the Toronto Maple Leafs
Rielly remains a foundational piece for the Toronto Maple Leafs. In the 2024–25 NHL season, he played in all 82 regular-season games, recording seven goals and 34 assists, totaling 41 points. His resilience and consistency throughout the season underscored his importance to the team's blue line.
As the longest-tenured skater on the roster and serving as an alternate captain, Rielly has firmly entrenched himself as a leader both on and off the ice.
2024–25 NHL Season Stats and Contributions
In the 2024–25 NHL playoffs, Rielly continued to showcase his two-way excellence. Over the course of 13 playoff games, he tallied four goals and three assists, leading all Toronto defensemen in postseason scoring. His offensive production from the back end stood out, especially in crucial moments.
Despite the team's struggles to advance deep into the playoffs, Rielly's performance remained a highlight and proof of his critical role on the roster.
Early Playoff Exit and Future Speculations
Once again, the Maple Leafs experienced an early playoff exit — an all-too-familiar disappointment for the fanbase and franchise alike. In the aftermath, speculation has swirled regarding possible roster shakeups involving high-profile players.
As one of the core members of the team, Rielly's name has surfaced in discussions about what direction the team might take. However, his status as a leader and consistent performer makes his departure far from a foregone conclusion.
Their Love Story and Recent Marriage
Virtue and Rielly confirmed their romantic relationship publicly in 2020, and fans across Canada instantly embraced the power couple. In 2023, they were married in a private ceremony surrounded by close friends and family.
The event was described as intimate and heartfelt, in contrast to the highly publicized nature of their careers. Their love story is grounded in mutual respect, shared ambition, and an understanding of the unique demands placed upon elite athletes.
Life Together in Ontario
Ontario has always been central to both Virtue and Rielly's identities. They now reside in the province, balancing their professional demands with a desire for a grounded, connected life. Their shared experiences in high-performance sports help them navigate public scrutiny, media attention and rigorous schedules.
For those interested in exploring more about Ontario's vibrant sports and cultural scene, discover more about what the province has to offer. Their roots in the region make it a natural backdrop for their personal and professional ambitions.
Balancing Fame With Personal Growth
As household names in Canada, Virtue and Rielly are constantly in the public eye. Yet, their approach to fame remains measured and thoughtful. Virtue has transitioned gracefully into post-competitive life, involving herself in mentorship, public speaking and business initiatives.
Rielly, still during his athletic prime, maintains a low profile when off the ice. Together, they prioritize privacy and authenticity, choosing to share only what aligns with their values.
Legacy Beyond Their Careers
Virtue's influence extends far beyond medals and championships — she's become a mentor for young skaters and an advocate for women in sports. Rielly, too, has been involved in charitable efforts, youth mentorship and team leadership roles that go beyond the rink. As a couple, their legacy is being shaped not just by their individual accomplishments, but by how they uplift others in the sporting community.
Public Perception and National Admiration
Across the nation, Virtue and Rielly are viewed not only as top-tier athletes but as genuine, admirable individuals. Canadians value not just their athletic achievements, but the humility and grace with which they carry themselves. Their love story resonates because it merges two powerful narratives — each marked by excellence, perseverance and integrity.
The Road Ahead for Virtue and Rielly
With Virtue exploring opportunities in broadcasting, public engagements and potential business ventures, and Rielly continuing his NHL career with steadfast dedication, the couple's journey is far from over.
Their paths will evolve, but their bond remains central. They continue to represent the best of Canadian sport — not just for their accolades, but for the way they handle the pressure, passion and unpredictability of life under the spotlight.
