What happens when red carpet glam collides with hands-on flower power? You get Bouquet Box Flower Bar — the chic, franchise-ready brainchild of Courtney Sixx and Amy Nebens that's quickly becoming the VIP guest at every fashionable event. And its most buzzed-about moment yet? Max Mara's Spring/Summer 2025 showcase at the iconic Colony Hotel in Palm Beach.

Courtesy of Bouquet Box Flower Bar

Hosted by style insiders Kathy Hilton, Nicky Hilton Rothschild and Tessa Hilton, the event fused couture with creativity. Guests sipped cocktails in the hotel's blush-pink solarium before stepping into the BBFB experience: a full-on floral fantasy where attendees became their own bouquet stylists. With a photo-ready setup, blooms as far as the eye could see and that signature Max Mara shine, the Flower Bar didn't just participate — it stole the show.

Outside, long oceanfront tables were draped in BBFB's deconstructed floral runners — peonies from Israel, garden roses from Colombia and ranunculus that looked too pretty to touch. Blue-and-white place settings, hand-calligraphed name cards and coastal breeze made for the kind of moment social feeds live for.

Courtesy of Bouquet Box Flower Bar

But BBFB isn't just a pretty face. It's a business blueprint with bite. Sixx — former Wilhelmenia model, wife of Mötley Crüe's Nikki Sixx, red carpet regular and DIY darling — teamed up with editorial powerhouse Amy Nebens to turn their viral flower-arranging brand Bouquet Box into a plug-and-play franchise built for modern entrepreneurs. Forget brick-and-mortar. With luxe vendor relationships, 24/7 training and customizable event kits, BBFB is all-in-one glam and grit.

The idea took root in 2023 when supermodel Cindy Crawford collaborated with Bouquet Box for a Mother's Day edition. That connection led straight to Best Buddies International. "Cindy connected us to the Best Buddies gala. They needed a wow moment — and we knew exactly what to do," recalls Sixx. The solution? A floral bar where guests made their own arrangements, took them to their tables and walked away with more than flowers. "It wasn't just cute. It was connection, creativity and total joy."

Anthony K. Shriver, Founder of Best Buddies, agreed: "Everyone left with blooms and new friendships. It was a hit," he said.

Courtesy of Bouquet Box Flower Bar

Hit after hit followed. From Bloomingdale's activations to Miss America's crowning moments to high-profile fashion pop-ups, BBFB has proven it can scale beauty — and business.

"People crave tactile, stylish experiences — and they want to walk away with more than a gift bag," says Sixx. "With BBFB, we're handing them the tools to build something stunning — and maybe even a career while they're at it."

In a world where trends bloom and fade fast, BBFB is playing the long game. It's DIY with a designer edge. It's social but strategic. It's proof that passion for flowers mixed with the vision behind Hollywood's leading How2girl can launch a blossoming empire.

And this is only the beginning.